grow your roster
beyond referrals

I help youth sports operators break past referral limits
and turn new families into committed players

grow your roster
beyond referrals

I help youth sports operators
break past referral limits
and turn new families
into committed players

grow your roster
beyond referrals
I help youth sports operators break past referral limits
and turn new families into committed players

Over 400 Sports Programs Assisted

Here's how I can Help

I handle everything you need to build trust
with parents outside your network and
convert them into new members.

I handle everything you need to build trust
with parents outside your network and
convert them into new members.

Here's how I can Help

Here's how I can Help

Who

I've Helped

  • NASA
  • Dulles International Airport
  • Under Armour
  • National Park Service
  • Los Angeles Dodgers
  • Cleveland Cavaliers
  • T. Rowe Price
  • Catholic Relief Services
  • Food and Drug Administration
  • Archdiocese of Baltimore
  • LeagueApps
  • US Naval Academy
  • University of Texas
  • University of Maryland

Testimonials

Straight from Experienced and Successful Sports Business Owners

Patrick MacAdams is the ultimate one-stop shop for all things creative. Whether it’s graphic design, website development, branding, or digital support, Patrick consistently delivers professional, polished work that elevates everything we do. He understands our vision at Legacy Lacrosse and Top Lacrosse Tournaments and brings it to life with precision, speed, and style. His creativity and reliability make him an invaluable part of our team — if you’re looking to take your brand to the next level, Patrick’s the guy to get you there

— Kevin Quinn, Legacy Lacrosse [Long Island]

"My national sports brand (Go2Sports) saw 50% growth in year one with ADC and 25% growth in year two. Patrick is integral to my business."
Katie McMahan-Gates
CEO of Go2Sports and Ultimate Lacrosse
UltimateGoalLacrosse.com
"Over the past 15 years, Patrick has been an unbelievable resource for our event registraiton websites and marketing. He's responsive and a true pro who knows the sports business. "
Andy Hilgartner
Event Owner, Head Coach of Georgetown Prep Lacrosse
NHSLS.com
"The quality of his work is outstanding. He's been amazing. Both the kids in our program and our large social media following love his work. He's someone I strongly encourage you to utilize."
Bryan Kelly
Head Coach of the 2025 Boys Lacross HS National Champions, Calvert Hall
Calvert Hall Insta
"He's an incredibly talented artist. Does a great job with our websites. He's timely, and a joy to work with."
Austin Stewart
Co-Director of Millon Events
MillonLacrosse.com
"It’s no coincidence that since we got the site live, we’ve seen a huge uptick in enrollment and registrations"
Brendan Dawson
HC, Haverford School. Co-Director of Colts Lacrosse Club
ColtsLC.com

Where

I've Helped

How

It works

1

Planning and Prep

I handle all the technical side of your marketing system – from collecting content and setting up hosting, domains, email campaigns, and payment systems, to managing integrations

2

Brand Development

We define your goals, audience, and style to create a professional logo and visual identity that shapes every part of your event or program's presence.

3

Design & Build

With your brand in place, I design your website and social graphics using sports-specific strategy and storytelling. This includes copywriting, media placement, registration setup, social and podcast integration, mobile design, and everything your event site needs to perform.

4

First Delivery & Revisions

You receive a full video walkthrough of your designed site and ready-to-use social graphics sized for posts, stories, and emails. We make tweaks based on your feedback until it's perfect.

5

Launch & Optimize

I handle your domain setup, security (SSL), and launch the site live – ready to start converting sales. Going forward, I perform regular maintenance and content updates when requested.

From 20 years in the industry, I can tell you your brand, social graphics, and website are the most effective tools to turn strangers into new family members of your sports program.

Patrick MacAdams

OWNER/DESIGNER

Hey,

I'm Patrick.

I've worked with 400+ sports programs generating millions in revenue and tons of registrations. I know why athletes sign up for events.

To be honest, it took a very long time to be in this authority position for sports marketing. Since being recruited for D1 lacrosse in 2002 where I studied graphic design and marketing, I’ve been assisting sports programs working with various tournaments, clubs, and events. Over 20 years, here are some of the things I’ve learned that challenge sports organizers: + Anything technical + How to operate professionally + How to adapt (like during COVID) + What info do attendees need? + Planning ahead + Securing fields + Boxing out your competition + Being better than competitors The good news is that I have already solved these issues. I can help you handle everything from start to finish because I’ve been there. I can fast-track your branding, website, and graphic system so you can focus on what you do best: running amazing sports events. With minimal effort from you, I will handle the rest. If you have ANY questions about a branding, social graphics, and website design system, click the button below and book a call. I’ll be happy to chat with you about your event or program.

I've worked with 400+ sports programs generating millions in revenue and tons of registrations. I know why athletes sign up for events.

To be honest, it took a very long time to be in this authority position for sports marketing. Since being recruited for D1 lacrosse in 2002 where I studied graphic design and marketing, I’ve been assisting sports programs working with various tournaments, clubs, and events. Over 20 years, here are some of the things I’ve learned that challenge sports organizers: + Anything technical + How to operate professionally + How to adapt (like during COVID) + What info do attendees need? + Planning ahead + Securing fields + Boxing out your competition + Being better than competitors The good news is that I have already solved these issues. I can help you handle everything from start to finish because I’ve been there. I can fast-track your branding, website, and graphic system so you can focus on what you do best: running amazing sports events. With minimal effort from you, I will handle the rest. If you have ANY questions about a branding, social graphics, and website design system, click the button below and book a call. I’ll be happy to chat with you about your event or program.

faq

FREQUENTLY ASKED QUESTIONS.

What if I already work with a registration company?

[ - ]

Totally fine. I designed websites contracting with LeagueApps for years as they grew from a startup. I can link to your registration page right from the marketing site I build for you. There is a major difference in the quality and value you receive from me than using a registration company’s template. But you can still use their registration and communication systems in conjunction with websites I build.

What’s the typical timeline for a full brand, social graphical, and website design system?

[ + ]

What is my effort and commitment as I work with you?

[ + ]

How quickly do you respond?

[ + ]

What if I only want graphics, a logo, or website and not all three?

[ + ]

Why do you cost more than a freelancer I spoke with?

[ + ]

I have a 'guy'. Why should I use you?

[ + ]

How do we get started?

[ + ]

faq

FREQUENTLY ASKED QUESTIONS.

What if I already work with a registration company?

[ - ]

Totally fine. I designed websites contracting with LeagueApps for years as they grew from a startup. I can link to your registration page right from the marketing site I build for you. There is a major difference in the quality and value you receive from me than using a registration company’s template. But you can still use their registration and communication systems in conjunction with websites I build.

What’s the typical timeline for a full brand, social graphical, and website design system?

[ + ]

What is my effort and commitment as I work with you?

[ + ]

How quickly do you respond?

[ + ]

What if I only want graphics, a logo, or website and not all three?

[ + ]

Why do you cost more than a freelancer I spoke with?

[ + ]

I have a 'guy'. Why should I use you?

[ + ]

How do we get started?

[ + ]

2025:

The annapolis design company, llc. all rights reserved.

ADDRESS:

Mount pleasant, south carolina via annapolis, maryland

2025:

The annapolis design company, llc. all rights reserved.

LOCATION:

Mount pleasant, south carolina via annapolis, maryland

2025:

The annapolis design company, llc. all rights reserved.

ADDRESS:

Mount pleasant, south carolina via annapolis, maryland