01
The website becomes my responsibility.
You don't figure out how something should be built, who should do it or what happens next. You tell me the need. I own the execution.
The website arm for growing youth sports organizations
You run the program. We run the website.
Your organization is growing. Your website should make that easier, not create more work.
I take responsibility for the strategy, design, creative and technical work that keeps your website exceptional and your team focused on running the business.
Once I know about it, you can stop thinking about it.
400+sports programs helped
20 yrsinside youth sports
1partner for the whole website
Who I've helped
Youth · Club · Showcase · College · Pro
The problem
The bigger your organization gets, the less you should be managing its website.
Every new program, event, market or brand creates more work. More pages, more creative, more technical details and more people to coordinate.
And even when you've hired someone to do the work, somehow you're still responsible for making it happen.
That's the problem I solve.
The offer
If it touches your website, it's off your plate.
If you run an established youth sports organization that's growing its programs, events, markets or brands, I become the website arm that grows with you. I absorb the work that growth creates, from day one.
The complete solution
Off your plate. All of it.
One partner owns the whole website operation:
- Website strategy
- Branding and Tentpole Event Promo Graphics
- Copywriting
- Landing pages for every launch
- Registration paths
- Integrations & email
- Search optimization
- Hosting, security & backups
- Domains, DNS & IT
- New programs, markets & brands
- Acquisition website transitions
- Anything that breaks
- Your team keeps running registration in LeagueApps, TeamSnap or your platform of choice. I handle everything families see on the way there.
Just ask
Wondering if something's possible online?
A wild idea, a nagging problem, something you've always wanted to try. Bring it to me. I'll figure out what's possible, how to make it happen, and whether it's worth doing.
Foundry Athlete Development asked:
How it works
You give me the need, problem or challenge. I determine the execution and make it happen.
What that looks like
Three things change.
Your team stays focused on creating and operating great programs instead of figuring out how to bring each one to market online.
02
You keep launching without adding work.
Dream up the next tryout, clinic, tournament, program, market or brand. I turn it into the website experience it takes to launch it.
- Strategy
- Landing pages
- Key creative
- Registration paths
- Integrations
- SEO
- IT
03
Your website keeps pace with your ambition.
As you grow, I grow with you. No hunting for more website support every time you're successful enough to expand. The capacity is already there.
Once I know about it, you can stop thinking about it.
Proof
I grow with you.
This isn't a new way of working for me. It's the role I've grown into with my most successful clients: every time they expand, I absorb the website and creative work that comes with it.
50%
business revenue growth in the first year working with ADC. From one club to 15 brands and regions.
Go2Sports8
clients have attracted major investment or been actively courted by private equity. Businesses built to be worth buying.
ADC clients15+ yrs
working side by side with several of the same clients, and still going. Partnerships built on trust.
Long-term partners150+youth sports websites I designed and built as LeagueApps' first design partner, across seven sports.
LeagueApps · 5 years
Where I learned the business of youth sports.
When LeagueApps was a handful of employees, they brought on Annapolis Design Company as their first outside design shop. For five years I worked directly with their customers, designing and building more than 150 youth sports websites one organization at a time.
Programs across seven sports
- Basketball
- Volleyball
- Football
- Soccer
- Ice hockey
- Field hockey
- Lacrosse
Their growth eventually called for an in-house team bigger than any single outside operator. Today LeagueApps powers thousands of clubs, leagues and organizations and reaches millions of players, parents and coaches every year.
What those 150+ sites taught me
- Registration cycles
- Storytelling that fills programs
- The IT issues every club runs into
- What running a youth sports business takes, operationally and emotionally
A note on platforms: I don’t endorse any one registration platform over another. I do recommend larger organizations use one, and my clients bring whichever registration partner they choose.
Nike National All-Star Games
@nationalasg ↗
My client didn't add another club. He built a national event from nothing, and his team never had to manage the website.
2019
The starting line
- No website
- No social
- No sponsors
- No facility
We launched it from scratch.
2020
The first games
800+
players from 32 states and D.C. made the final cut, seven months after launch.
Nike signed on.
Today
A national brand
1,200elite players
148college coaches on the sideline in 2026
85%of those coaches from Division I programs
3M+Instagram views in 2026
2×per-player pricing
ESPNsenior game streamed live on ESPN.com
Now 12 regions under one cohesive national brand, and we're approaching year eight together. Every year it has grown, I've absorbed the website and creative work that came with it.
Go2Sports
What started with one club has evolved into a multi-brand national organization. My role grows with them.
Started withUltimate Lacrosse
Today · 7 brands, 15 programsUltimate Lacrosse · 8 regionsAces EliteTriple Threat ElitePrideFlorida Shine SelectSouth Jersey SelectLaxKids
Ultimate Lacrosse alone runs 8 independently directed regions, so it works like 15 organizations. No bigger internal website team. No new outside vendors. Each new program, market and brand comes to me.
I play a similar role for Igloo, Crabs, Legacy and others, and have worked with the Los Angeles Dodgers, Cleveland Cavaliers, University of Texas and University of Maryland.
Testimonials
Straight from the sidelines.
Directors, coaches and owners of some of the most successful programs in youth sports, in their own words.
My organization, the National High School Lacrosse Showcase (NHSLS), has worked with Patrick (Annapolis Design Company) for 13 years. Patrick has been with us from the beginning, creating our website, providing his expertise on how we created the registration page for attending athletes, creating our billing system, and integrating all our social media platforms with our website. Whether your organization is involved in lacrosse or another sport, when it comes to creating, enhancing, and offering all-around expertise in helping a business operate in the sports landscape, I fully recommend Patrick and the Annapolis Design Company.
He understands our vision at Legacy Lacrosse and Top Lacrosse Tournaments and brings it to life with precision, speed, and style. If you're looking to take your brand to the next level, Patrick's the guy to get you there.
My national sports brand saw 50% growth in year one with ADC and 25% growth in year two. Patrick is integral to my business.
Katie McMahan-GatesCEO, Go2Sports & Ultimate LacrosseUltimateGoalLacrosse.com ↗
It’s no coincidence that since we got the site live, we’ve seen a huge uptick in enrollment and registrations.
Brendan DawsonHead Coach, Haverford School · Co-Director, Colts LCColtsLC.com ↗
Over the past 15 years, Patrick has been an unbelievable resource for our event registration websites and marketing. A true pro who knows the sports business.
Andy HilgartnerEvent Owner, NHSLS · Head Coach, Georgetown PrepNHSLS.com ↗
The quality of his work is outstanding. Both the kids in our program and our large social media following love his work.
Bryan KellyHead Coach, Calvert Hall · 2025 HS National ChampionsCalvert Hall Lacrosse ↗
He’s an incredibly talented artist. Does a great job with our websites. He’s timely, and a joy to work with.
Austin StewartCo-Director, Millon EventsMillonLacrosse.com ↗
Two case studies
Before & after.
Watch me walk through two full transformations: what was there, what changed and the reasoning behind every decision.
01Nike National All-Star Games · 2027 redesign
From a blank page in 2019 to a Nike-sponsored national event.
The problem
I built the first site when the event was just an idea. Now it draws 1,200 elite players and 148 college coaches, and the website has to speak to players, parents, club coaches, recruiters and sponsors at the level of its title sponsor.
What changed
- 01A sharper brand system built to sit alongside Nike
- 02A signature animated hero above the fold
- 0312 regions and four graduation classes organized so every family finds its tryout fast
- 04Years of results moved up front to earn trust with parents and recruiters
02LaxKids™ · New brand + website
The “Soccer Shots of lacrosse,” ready to go national.
The problem
A 2018 Wix site that said “New Jersey” on every page, for a program now running in multiple states through six partner organizations.
What changed
- 01A new logo and a playful, ownable color palette
- 02A national footprint that shows every partner location
- 03Real photography of kids ages 3–7 learning the game
- 04A site as fun to use as the sessions are to play
Why I can work this way
Three reasons.
The bigger and more ambitious your organization becomes, the more valuable it is to have one person who understands the need, determines the solution and owns the execution from start to finish.
01
Range.
Most website problems aren't just website problems. A new program might need a landing page, creative, a registration path, an email integration, a domain change and SEO.
Normally that means coordinating designers, developers, IT and marketing people. I bring the creative, technical and strategic skill set together in one place.
02
Ownership.
I don't need you to tell me how to do my job. Tell me what's happening in your organization, and I'll figure out what needs to happen on my end.
Bringing a program under your umbrella?Make the introduction. I'll work directly with their leadership on strategy, design, copy, domains, email continuity and the full website transition. You don't manage any of it.
03
I know this world.
20 years inside youth sports organizations. I understand tryouts, camps, clinics, tournaments and registration cycles, and what parents need to see before they're comfortable spending money.
You don't have to teach me your industry. And the longer we work together, the less explaining it takes. Eventually, a sentence or two.
Hey, I'm Patrick.
Your job is to build programs people want to be part of. My job is to make sure the online experience lives up to what you've built.
I've worked inside youth sports with everyone from local programs to national organizations, major events, college programs and professional teams. I learn your programs, calendar, staff, preferences and platforms, so your team never has to manage the website side of the business again.
You aren't hiring another person to manage. You're adding someone who absorbs responsibility.
Connect on LinkedIn ↗Selected work
Who I've helped.
From AAU clubs to Big Ten programs and Nike-sponsored national events: websites, registration paths and creative built to convert.
View the full portfolio →
AAU Basketball · Massachusetts & Connecticut
middlesexmagic.com ↗
Middlesex Magic
I've managed their website operations since 2015, while multiple players became NBA mainstays and champions. Over the decade the program has grown significantly, adding locations across Massachusetts and Connecticut along with a girls program.
Since 2015running their website operations
NBAalumni who became mainstays and champions
MA + CTlocations, plus a girls program
NIKE National All-Star Games
Graphics for regional tryouts across the country, leading to one central registration site.
Millon Lacrosse
Registration website and social graphics built with conversion strategy.
University of Texas
Website design and branding for the Longhorns.
Torrey Pines HS
12-time California state champions.
University of Maryland
Event social graphics and registration website.
NHSLS
National High School Lacrosse Showcase, sponsored by Adrenaline.
BCRI AAU
A sharper look and registration flow for Basketball Club of Rhode Island.
Go2Sports
A hub that strengthens youth sports ecosystems nationwide.
Getting started
How it works.
Five steps to get your website operation on my plate. One small ask of you. Then the part that matters most.
1
Give me the keys
Logins to your current site, your domain registrar (like GoDaddy) and any other accounts.
2
Hand me the groceries
Your logo files and links to your photos.
3
Your turn: the deep dive
My one big ask. A custom set of questions that pulls out what makes you special and what’s new.
4
Let me cook
Your new site is designed and developed. No management needed. Hands-free.
5
Delivery
Your new website is delivered. Give me your notes, I make the changes, and we publish.
06 — Where the real value begins
Now it's off your plate.
Launch isn't where the relationship ends. Whatever comes next, send it my way:
- New tryout
- New program
- New market
- New coach
- An acquisition
- Something broke
Tell me what's happening. I'll figure out what needs to happen online and take it from there.
Is this for you?
Not for everyone. That's intentional.
This works best for youth sports organizations that are:
- Established, with programs families already trust
- Actively growing programs, events, markets or brands
- Looking for a long-term partner who takes real responsibility
1
Tell me what you're building
A few quick questions about your organization and where it's headed.
2
I take a look
At your organization, where you're growing and what your team is responsible for online today.
3
Tell me what you're building
We talk, if it's a fit
If I can genuinely take that work off your plate and grow with you, we set up a conversation.
If it touches your website, send it to me. New programs, events, landing pages, content updates, registration paths, integrations, creative, search optimization, technical issues and the day-to-day work of keeping everything running.
You give me the need, problem or challenge. I determine the execution and make it happen.
Established youth sports organizations that are actively growing their programs, events, markets or brands, and want a long-term partner who takes real responsibility as they get there.
I’m not the right fit for every sports organization, and that’s intentional.
No. I have current baseball and basketball clients and have worked with soccer and football programs previously.
I played college lacrosse, so my network there is strong.
Anything website-related. Launching a tryout? Send me the details. Opening a new market? Bring me in. Need a landing page, new staff added, registration connected, a key graphic created, a domain moved or something fixed? Send it over.
You don’t need to turn the need into a website task first. That’s my job.
Less and less as we work together. I learn your programs, calendar, staff, preferences, platforms and how you operate.
Eventually, something that might take a new vendor hours of explanation takes a sentence or two.
Yes. That’s where this model is most valuable. As you add programs, markets, events or brands, you don’t need to find more website support every time you grow. The capacity is already there.
Go2Sports grew from one club to seven brands and 15 independently directed programs. The Nike National All-Star Games went from a blank page in 2019 to a 12-region national event. I absorbed the website work each step of the way.
Bring me in early. If you’re launching something new, I’ll handle what needs to happen online to bring it to market.
If you’re bringing an existing organization under your umbrella, introduce me to their leadership. I’ll own the website side of the integration, from strategy and design to domains and email continuity.
Your team keeps administering registration in LeagueApps, TeamSnap or another system. Once a program is created there, send me the details and the link.
I handle how it’s presented on the website, how families get there and how it fits the overall experience.
I don’t endorse any one registration platform over another. I do recommend that larger organizations use one, and you’re free to bring whichever registration partner you choose.
When it’s part of the website experience, yes, from an event graphic to a larger branding improvement when it would make the website substantially better.
Standalone social media production, ongoing social content and unrelated design work are separate.
I’m not your social media manager, registration administrator or general-purpose marketing employee. The relationship centers on your website and the creative, technical and strategic work that makes it exceptional.
If something falls outside that scope, I’ll tell you, and if I can help with it we’ll scope it separately.
This is an ongoing partnership, not a one-off website project or an hourly support agreement.
Pricing depends mainly on the size and complexity of your organization: the number of websites, brands, programs and markets involved. The goal is enough capacity that growth never creates a new website staffing problem.
Send it to me. I already know your website, technology and organization, so you never have to find someone new and explain everything from scratch.
If it’s important, I prioritize it accordingly.
Yes. It’s your website, your domain and your business. I take ownership of the responsibility, not of your property.