OVERVIEW.
The NIKE National All Star games brings together the top high school lacrosse players from 13 regional tryouts across the United States to compete in a highly scouted tournament each summer in Baltimore, Maryland.
My role in assisting started at the planning stages of the original event concept, beginning in 2019 and continuing today. I designed the original branding / logo, graphic marketing assets, and website.
Branding Elements:
Main event logo
National Senior All-Star Logo
Multiple iterations of regional logos
Multiple iterations of logos for uniform designs
Graphic Marketing Assets:
Regional announcements for tryouts: This has evolved over the years .One year, I used some wild design concepts involving state-related animals. I've since transitioned to focusing on maintaining a more distinct brand and focusing on just using player images in a template that reiterates the brand.
Graphics for email blasts to invite specifically targeted players. I also set up drafts emails for tournament organizers in their gmail. The drafts are pre-designed with graphics and registration links. Organizers just have to open the draft, paste in recipient email addresses, and fire it off.
Roster Graphics: Designing both regional (3 teams per region) and Senior All Star Game graphics with player rosters.
Senior All Star Game "Diploma" Certificates. These are cool. I use Adobe InDesign to map spreadsheets of player information into formatted text areas, then generate individual pages with their information. It automates the process, reduces error potential, and produces an awesome keepsake that all-stars are presented in a diploma style book.
Website:
The NIKE National All Star Games website is the hub of the many tryouts, registrations, tournament, and Senior All-Star game, which is broadcast on ESPN.
