OVERVIEW.
Newly designed website focused on promoting the program and taking registrations. New registration system which is owned by BCRI (no registration company fees). Search engine growth strategy implemented. Every new graphic and registration event turn into search engine fuel.
BCRI AAU wanted to upgrade their look and registration process. Their new website highlights the strengths of the program with strategic copy. The goal was to raise their brand value with a website that demonstrates their differentiators. They ultimately produce college athletes but before that, their program really focuses on development of the young player.
