OVERVIEW.
In a collaboration with Obey Creative (a marketing agency in Massachusetts), Broken Trust Cellars needed a website that sold the story of their brand. Their tag line is "Born not just of the vine, but from the ashes of heartbreak." It's a fun concept with their initial product launch being "Shitbag Chardonnay". The website needed to tell the tale in a fun, tongue-in-cheek manner that's obviously brash. However, the visual style needed to say "elegant winery". The website features purchasing capability limited to certain states, an age gate, and lots of details added by me to spice up the story.
In the Tastings and Pairings page, I used AI to generate a list of recipes that follow along the break-up theme. I don't use AI to generate graphics, but it's a useful tool to inspire creativity.
"Crying Over Spilled Milk" Mac and Chese
"I Don't Carrot ALL" Salad
"Better Off Bread Pudding"
